Web Site Interactive Features

Interactivity makes a Web site come alive. Adding a chatroom, an online calendar, or a threaded message board to your Web site gives visitors a reason to return. Online data collection techniques will greatly increase the Web site’s value to you. A visitor who reads your carefully crafted site content and leaves may help you somewhere down the road; however, a visitor who visits your site and fills out a lead generation form, subscribes to your html newsletter, or donates through your on-line contribution basket, helps you immediately.

The visitor has a much better experience if he or she encounters something more than just reading material. Online chatrooms or threaded message boards give your visitor contact with people he or she would never meet otherwise, especially if tied to the theme of your Web site. Audio-visual enhancements, online interactive cartoons and games, and interactive e-cards are all features that enhance the experience of visiting your Web site.

There are also interactive features that can make updating your Web site a snap. Data-driven sections allow for interactive updating of your content. Online databases allow you to manage information about visitors. Online event management systems can reduce costs and ease the management of complex event planning. Scripting and programming for interactivity is the kind of value addition that costs a little more now, but could easily provide far greater rewards than a plain, informational site.