DESIGN TIP #4 THE FOUR STEPS TO CREATING A SUCCESSFUL PUBLICATION:

1. Careful planning:

Plan your printed piece or web site before you begin to design. Get all the materials together that you plan to include--text and illustrations before you begin the design process.

2. Consistency:

Establishing and maintaining a consistency throughout your printed piece is essential to the success of your design.

 

3. Guiding the reader:

A successful design will guide the reader through a page by emphasizing the important elements on the page. This is done by organizing information, both visual and verbal, in a hierarchy.

 

4. Attention to detail:

Before sending a mechanical to the printer, the final piece should be checked, re-checked, and checked again for errors in spelling, inconsistencies and typesetting details.

 

 

From "Graphic Design on the Desktop: A guide for the non-designer, second edition"
by Marcelle Lapow Toor. 1998. All rights protected.

ARCHIVED DESIGN TIPS:

View Design Tips 1 :DEFINING THE DESIGN PROBLEM

View Design Tips 2 :THE CREATIVE PROCESS


View Design Tips 3 : SUGGESTED EXERCISES


View Design Tips 5 :DESIGNING FOR THE WEB

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