2. Every graphic on a web page should be necessary.
Each graphic should relate to the text on that page, to the message being communicated, and to the audience.

3. Background color should be easy on the eyes.
Some colors hurt the eyes and visitors to your site will leave quickly.

4. Colored text should contrast with the background so that it is readable.
Don't lose sight of the fact that text on a page should be able to be read.

5. Do not center all text on a page.
A large amount of centered text is difficult to read. Use a flush left alignment.

6. Keep copy short.
People don't have the time or patience to read large amounts of text from a computer monitor.

7. Keep width of text to about five inches.
Wide columns of text are difficult to read.

8. Don't use blue for regular text color.
Blue usually denotes links and can confuse the reader.

9. Don't underline text for emphasis.
Underlined text usually signifies a link.

10. Use motion sparingly.
Motion should only be used when necessary to convey a message!

11. Check readability of text.
Cut it and paste it into a Word document. Check for grammar and spelling.