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DESIGN TIP #4
THE FOUR STEPS TO CREATING A SUCCESSFUL PUBLICATION:
1. Careful
planning:
Plan your printed piece or web site before you begin to design.
Get all the materials together that you plan to include--text
and illustrations before you begin the design process.
2. Consistency:
Establishing and maintaining a consistency throughout your
printed piece is essential to the success of your design.
3. Guiding
the reader:
A successful design will guide the reader through a page by
emphasizing the important elements on the page.
This is done by organizing information, both visual and verbal,
in a hierarchy.
4. Attention
to detail:
Before sending a mechanical to the printer, the final piece
should be checked, re-checked, and checked again for errors in
spelling, inconsistencies and typesetting details.
From "Graphic
Design on the Desktop: A guide for the non-designer, second edition"
by Marcelle Lapow Toor. 1998. All rights protected.
Marcelle
Toor is the author of two books published by John Wiley &
Sons. To order the books below online from John Wiley & Sons,
click on individual book.
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