DESIGN TIP #2
THE CREATIVE PROCESS 
Below is a list of suggestions to help get your creative juices flowing:

1. Subscribe to design periodicals: Print, Communication Arts, etc.

2. Look at different kinds of publications: magazines, books, newspapers and newsletters.

3. Establish a library of books on graphic design.

4. Keep a reference file of design solutions you like in ads, newsletters, brochures, and logos. Look carefully at these designs and try to figure out what you like about them. Sensitize yourself to what you think is good and bad in these designs, and try to figure out why.

5. Spend some time at the library. Look at both old books and new.

6. Look at everything around you.

As the ideas begin to flow, be playful and experiment at your computer or drawing board. Even if some of your ideas seem outrageous at first, try to follow through with them. Experiment! Don't be afraid to take a risk!

From "Graphic Design on the Desktop: A guide for the non-designer, second edition" by Marcelle Lapow Toor. 1998 published by John Wiley & Sons. All rights protected.

Marcelle Toor is the author of two books published by John Wiley & Sons. To order the books below online from John Wiley & Sons, click on individual book.